Promotion Committee

The USIHC Promotion Committee supports outreach and public awareness efforts for the United States Icelandic Horse Congress and the Icelandic horse across the United States. Its primary focus is to increase visibility of the breed—both within the broader equestrian world and among potential new owners, riders, and enthusiasts.

The committee may coordinate promotional materials, assist with representation at expos and major equestrian events, support demonstrations and educational presentations, and collaborate on marketing initiatives that highlight the Icelandic horse’s unique qualities—such as its five gaits, versatility, and strong community culture.

Ultimately, the Promotion Committee works to tell the story of the Icelandic horse in a compelling, consistent way and to help grow and strengthen the USIHC community nationwide.

EMAIL TO JOIN

Chairs

Ebba Meehan

Method of Discussion

e-mail list, teleconferencing when needed.

What Are We Up To?

The USIHC Board has established funding that can be used for reimbursement towards the expense of the display space used to promote the Icelandic Horse at equine themed trade shows and events. There are restrictions that apply.

Guidelines for Requesting Affiliated Clubs Promotional Breed Demo & Display Stall Matching Funds

USIHC may provide matching funds for breed demonstrations or display stalls at trade shows and events across the country for the purpose of promoting the breed and organization. Requirements to request funding for a display space or breed demo are as follows:

  1. The total amount of funding for 2018 is $750 with a maximum limit of $150 per event to be dispersed on a “first come, first served” basis.
  2. For every dollar spent from the affiliated club, USIHC will match 50% up to $150.00. (to receive the full $150, the club must spend at least $300)
  3. The funds are for the purpose of a breed demonstration or for a display stall at the event.
  4. Only USIHC Affiliated Clubs may request funding for this policy. Individuals who are requesting funding on behalf of their affiliated club need to also be current USIHC members in good standing at the time of the request through the end of the event.
  5. Breed demo or display stall must be for promotional club purposes only, not an advertisement/sales opportunity
  6. Each club can only receive up to $150 per year.
  7. Requests for funding must be submitted to the USIHC promotion committee chair no less than thirty (30) days in advance of the event. Copies of the agreement with the venue and receipts showing the exact amount paid to the expo organizers must be provided prior to reimbursement.
  8. After all of the above information has been received by the USIHC Promotion Committee Chair, it shall be reviewed for approval/denial of funding. If approved, the USIHC Treasurer will be notified to make the reimbursement, and if denied, a written explanation will be sent.
Brochures

USIHC has created and printed promotional brochures about the breed and organization that are available to all members and Affiliated Clubs, free of charge, to use for distribution at promotional events. The information on how to request the brochures is available on the Polices & Procedures page.

FEIF Flag

USIHC has also received a gift of several FEIF flags. They are available for the affiliated clubs to use for events and demonstrations. The size of the flag is 5 feet by 8 feet and, while it is made for display on a flag pole, it also works well mounted on a wall as a banner.

FEIF Brochure

FEIF has designed a brochure that describes FEIF's role in the Icelandic horse world. The brochure can be downloaded and printed by anyone from FEIF's website (www.feif.org).

Members

Leslie Chambers

Leah Greenberger

Nancy marie Brown

Dawn Shaw

Anne Owen

Mackenzie Durbin

Useful Links: